This is you and your circle of influence.
Your actions are like dominos: one action can push overall social change towards a culture of civility or incivility.
Our mission? To help you always #choosecivility
About the Movement
The Civility Effect was created by a team of advertising and public relations students at the University of Nebraska-Lincoln who recognized the impact that small uncivil interactions had on the rise of incivility in the United States. Through research, they found that just as one falling domino can topple thousands of dominos, one uncivil or civil action could lead to larger change in personal, professional and public spheres. They named this phenomenon "The Civility Effect". Motivated by firsthand accounts of incivility and hopeful for a more civil future, they embark on a mission to promote civility in public discourse. The Civility Effect is an official entry of the PRSSA Bateman competition.
The Civility Effect's mission is ultimately to promote civility in public discourse by doing the following:
1) Informing public relations professionals and college students about the civility effect and ways to promote civility
2) Inspiring these audiences to promote civility in their personal and professional interactions
3) Creating lasting impact in personal, professional and public spheres through a chain reaction of civil behaviors
This mission will be accomplished through a virtual training session, a live demonstration and social media campaigns.
About the PRSSA Bateman Competition
The PRSSA Bateman Competition is a national public relations competition for college students. Each competition team has been asked to create and implement a full PR campaign for the competition client, the Public Relations Society of America (PRSA) from Feb. 8 to Mar. 8. Campaigns should foster more constructive public discourse in society through modeled behavior. The UNL team includes seniors Emerson Belitz, Kateri Hartman, Morgan Libsack, Hallie Miller and Arielle Wiedenbeck.